Jim Keller worked in the food industry for over forty years with General Foods Corp where he held a variety of sales, promotion, and marketing assignments. He started in sales and held assignments as district manager and region sales manager for Maxwell House, moving to senior customer development manager for General Foods and later for Kraft Foods.
He initiated top-to-top customer meetings with Kraft Foods' major customers and also co-chaired the joint industry coupon committee with Danny Wegman of Wegmans Food Markets, Inc. He attended and played an active role in all major food industry conferences and conventions for over fifteen years and continues to attend FMI's annual and Mid-Winter meetings.
Since his retirement from Kraft Foods, he has been active as a consultant to a variety of food industry companies including American Express, DCI Cardmarketing, Catalina Marketing and others. He is a member of the Board of Trustees of Food For All. Jim's wife, Laura, is an author and professor of American history. They live in Wilmington, NC.
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