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Pete Deeb

Pete Deeb is the Managing Partner with the firm of Deeb MacDonald & Associates L.L.C. located in Williamsburg,Virginia. The company has provided professional consulting services to the Consumer Packaged Goods Industry since 2002, specializing in Manufacturer Share Group facilitation. Mr. Deeb’s role covers all areas of the company including management, business development and execution of client’s projects.

Prior to founding Deeb MacDonald & Associates Mr. Deeb served as Vice President and General Manager at Sorrento Lactalis, the North American division of Groupe Lactalis from 1998-2002. Mr. Deeb was responsible for the sales and profits of the $900 million organization.

Before joining Sorrento Lactalis, Mr. Deeb spent 29 years with Unilever in a variety of senior Sales and Marketing positions.  He served as National Sales Training Manager, Director of Consumer Promotion, Vice President of Trade Marketing and Vice President of Sales for Unilever Foods.


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"How You Do What You Do", by Bob Livingston

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