Being able to transact on-line is not enough. Customers need to connect
live with a person. The Art Technology Group recently published a
survey on the importance of personal connectivity. With the Holiday Season upon
us while some "brick and mortar " retailers are hunkering down with
limited inventory and floor help , on-line retailers ( the smart ones) are
seeing this an an opportunity to reinforce the value of the on-line experience.
To illustrate visit the Zappos website; every page lists a
phone number; you dial in and get right to a live person. That is why they are
such a pleasure to do business with...