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Kraft CEO Talks About Success
Aug 28, 2009

Forbes Magazine interviewed Irene Rosenfeld on her views of what were some of the reasons for Kraft's successful transformation. When asked ; "What's the most important quality in a leader?" She replied "Servant leadership is the most important aspect of a successful leader. Recognition that I am here to help the organization accomplish its objectives rather than they are here to meet my needs. Once you recognize that, you are able to engage the hearts and minds of your followers, and they are able to just deliver the kind of results that you are looking for."

This notion of "Servant Leadership" is perhaps one of the most significant and least mentioned or discussed aspect of leadership. As a leader, don’t just “work your plan”; lead those you serve. An all encompassing aspect of leadership are the attitudes, behaviors and beliefs one brings to "the job" . All of that results in a great leader striving always to do the right thing.  Paramount to that is always acting in the best interests of those you serve.  For instance, as you gently demonstrate how your recommendations  as a leader will result in the best outcome, you are serving well through servant leadership. 

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How you do... What you do gives us hope in what is perhaps the most comprehensive book published in awhile on the topic of transforming your culture into one that is renowned for Service Excellence. 

"How You Do What You Do", by Bob Livingston

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